Global Site About Us
Our Story
Inventors, Creators & Collaborators
In 2007, Liron Elia hears a story about a critically ill patient who receives successful medical treatment but later loses his life to pneumonia, an ICU-acquired complication.
This needless death does not make sense to Liron. So he opens medical books and starts studying. His background in computing and mathematics paired with the newly gained medical knowledge enables him to design the initial solution and to submit a patent. In 2008, Liron founds ART MEDICAL.
About Us
Our Values
PEOPLE
We encourage cross-functional collaboration and continuous learning to keep widening our horizons.
Innovation
We believe that to drive meaningful change, it is essential to consistently challenge and improve the status quo.
Dedication
We are committed to going above and beyond in order to create effective and lasting solutions for our customers.
Integrity
We stand firmly behind ethical and regulatory standards to ensure high quality and to safeguard our patients.
Purpose
We are here because we want to see ICU patients get better faster – with the help of real-time nutrition management.
Mission
Our mission is to significantly reduce hospital-acquired complications in ICU through automated, real-time nutrition management.
Vision
Our vision is to redefine the standard of care for nutrition management in intensive care.
About Us
Our Leadership
Liron Elia
Founder & CEO
In 2009, Liron Elia founded ART MEDICAL with one goal: preventing pneumonia in ICU patients. Since then, its mission has expanded to redefine nutrition in Critical Care. With a strong background in Computing and R&D, Liron is an innovator for whom no problem is unsolvable. As CEO, he drives ART MEDICAL's vision with his thought-leadership and tireless innovation mindset.
Dr. Gavriel J. (Gabi) Iddan
Chief Technology Officer
As CTO at ART MEDICAL, Gabi is responsible for leading technological development by challenging the technological status quo and bringing new innovative paradigms to the R&D team. Prior to that, Gabi co-founded Given Imaging (now Medtronic) and invented their video capsule technology. He has over 30 years of experience in R&D from working with Rafael DC, IBM, Kodak and Elscint. A recognized industry authority, Gabi is also the co-inventor and founder of 3DV Ltd. (now Microsoft), Medingo (now Roche), and Sync-Rx (now Philips).
Prof. Eitan Scapa, MD
Chief Medical Officer
In his role as Chief Medical Officer, Prof. Scapa oversees medical aspects and clinical studies. Prof. Scapa served as the Head of the Gastroenterology, Hepatology & Nutrition Department at Yitzhak Shamir Medical Center, Israel. Together with Gabi Iddan, he conceived the idea of Given Imaging's Video Capsule and accompanied it through every stages of its development. He was the President of the Israel Association of Gastroenterology and Hepatology 2004-2008.
Ori Braun
SVP, Business Development
Ori Braun is an experienced executive with a track record in Business Development and is responsible for creating new opportunities at ART MEDICAL. Previously Ori was responsible for Business Development & New Technologies at Given Imaging (now Medtronic). Prior to that he functioned as CEO for 3DV Systems Inc. (acquired by Microsoft), a company dedicated to providing 3D video solutions. He also held key positions at various prominent companies in the industry, among them: LifeWatch, Valor and Rafael DC.
Bettina Munz
VP Marketing
Building on more than 20 years of experience in the medical device and pharma industry, Bettina specializes in introducing new technologies to healthcare markets.
She has proven experience in creating interest and achieving the sale of a medtech start-up, ETVIEW, where she was VP Marketing and Sales, to AMBU.
Bettina has significant global experience with Medtronic where she was responsible for the commercialization of their Emerging Technologies in Northern Europe. Prior to this, Bettina was responsible for Medtronic's Latin America Marketing for the Endovascular Division based in the USA. she previously led Neuromodulation in Ireland and Northern Ireland. She also has additional highly successful experience with Johnson & Johnson as well as in the pharma industry including Pfizer, Eli Lilly and Roche.
Bettina holds a B.Ed. and M.Sc. from Sackler School of Medicine, Tel Aviv.
Shimon Nurick
VP Technology Implementation
Shimon Nurick, our VP Technology Implementation, has a track record of over 3 decades of Building and managing R&D and customer success organizations that deliver and support cutting-edge, high-quality technology of multi-disciplinary products, taking them from an idea to a reality and deploying them at customers, in spaces of Telecom, video conferencing, aircraft instrumentation, SCADA, and more. He holds a B.Sc. Cum-Laude in computer engineering from the Technion and an MBA from KR.
Nati Shaul
VP Operations
Nati has more than 19 years of proven experience in managing manufacturing processes and large teams of over 100 people in the medical devices sector. His prior experience as a manufacturing manager in leading companies such as Given Image and Medtronics included regulatory compliance and the development and execution of operational excellence tools to enhance efficiency and financial performance.
About Us
